Inland Empire/Desert Regional Consortium - California Community Colleges, Doing What Matters for Jobs and the Economy

Project: Regional Marketing and Outreach

Synopsis

Cost: $1,144,129
Number of colleges participating: 12
Lead College: Norco College, Ashley Etchison, Ashley.etchison@norcocollege.edu

Sector: Across all CTE TOPS and Sectors

  • Metrics: Enrollments, Students Who Earn a Degree or Certificate, Employed 2 Quarters After Exit, Employed 4 Quarters After Exit

The project will develop a multi-pronged approach to marketing CTE programs regionally and will leverage regional efforts with statewide “projects in common” efforts related to branding and outreach to students and to employers. The statewide branding and outreach effort is already underway. The regional consortium will conduct research (phase 1) to gain a solid understanding of opportunities for developing a strategic approach and plan for communications within the four main stakeholder groups – students, colleges, third-party workforce development partners, and business and industry employers. Phase 1 will produce a comprehensive Communications Assessment, which will inform future phases of the regional marketing and outreach project.

Status Update

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Total Funded: $1,144,129

How to Get Involved

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Contacts

Ashley Etchison
Norco College
ashley.etchison@norcocollege.edu